Does Apple reall care about market share?
Apple's position shows they are not after volume, they are after high net worth customers, they don't want to get into a price war because it erodes their profit margin so they will always sell items that cost more than they should. The simplicity of the product makes them popular (my 70 year old mum has an iPhone) with those that can afford them. Android handset manufactureres are in a price war with each other, all scrabbling for pennies whilst Apple sweeps up the big profits. At the end of the day what would you rather 70% market share with minimal profit or 30% market share with massive profit, I'd take the 30% any day and be rich thank you very much!