Manufacturers need to get real.
People wouldn't have bought iPads at £1k a pop. That's a fact. Theya re not essential (not yet anyway) so have been priced accordlingly. If folk are interested in ultra books it will be because if helps them achieve something new, and that comes at a price which many precieve as being too expensive. I would like a portable device with a 15" screen (13.3 is too small for me) for my photography work. I don't need it to have the fastest processor, the most RAM, a 1tb harddrive or SSD for that matter, a wacky graphics chip etc. I just would like it to be well built, have moderate power (i3 is cool), good screen but not silly, of a decent weight (sub 2kg), look nice, come with good tech support and not cost the earth. I think these will sell like hotcakes. I suspect the market will pay more for portability and service but not double the price.
Biting the hand that feeds IT
