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Putting an AI lable on things these days increases your valuation/share price. Not that most people can discriminate this as opposed to something that is machine learning or data science. Perhaps I can insert a few rented speccy teens into the product processes and claim it is AI (vaguely more justifiable). The ability to not discriminate the "generative" (read regurgitative) stuff from proper AI, such as used in medical diagnostics, is hurting those really beneficial uses as countries regulate the former. Still, if it increases your share price and investor return I don't think companies give a flying f***.