got what you didn't pay for
Too bad for the customers not smart enough to realize the system was designed in a way so that failures would be have to be handled by the customer rather than the provider. They just saw the low price and said hey let's use that, all data centers are the same right?
"Early on April 30, a fire broke out in one of the data center electrical rooms at Terremark's NAP of the Capital Region in Culpeper, Va. The fire department was on site for hours, and the event was covered by local media. But the facility remained online throughout the entire event, according to Terremark, with no downtime for customers."
"A 2009 fire at the Fisher Plaza data center hub in Seattle caused $6.8 million in damages[..]The July 2, 2009 incident knocked payment processor Authorize.net offline, disrupting e-commerce for thousands of web sites, while also causing lengthy downtime for Microsoft’s Bing Travel service, domain registrar Dotster, colocation company Internap and web hosting provider AdHost,"
I worked at a company that was hosted at the 2nd facility(hosted there before I started my job), I moved them to a different facility in mid 2007 if I recall right, after two full data center power outages (there were more before I started). One of the power outages was a curious customer wondering what the "Emergency Power Off" button did(after that incident all customers had to attend EPO training before gaining access). Though in THIS case, the fire was contained to the electrical room and as far as I know no customer equipment was damaged.
The building ran on generator trucks for several months while they replaced the electrical system. The fire caused a roughly 42 hour downtime of the facility I think(including knocking the HQ of a local TV channel offline). I do recall being told stories some customers were freaking out because the batteries in their storage systems (to maintain data in the cache) of course can only retain power for X number of hours and there was uncertainty when power would be restored.
Though some storage systems were designed to handle that better in that they ran on internal battery long enough to dump the contents of cache to an internal drive(one per controller so there's two copies of the cache data) before shutting the controller down in the event of a power outage.