Rogers own my soul...
Netflix was a big eye opener for Rogers and Bell subscribers as the lower tiers of their multi-tiered smoke n' mirrors service quickly learned about "caps" and the importance of upgrading service or paying absurd overage charges. Yup, we were some of the first folks on this planet to be awarded bandwidth restrictions in a valiant effort by our ISPs to punish those file sharing pigs... scum really.
So what's the "negotiation" about? A voluntary raising of bandwidth caps as Rogers did a while back? The maximum residential tier, of which there are about five, is 100.00 Cdn (and our dollars are like real dollars these days) for 250 GBs a month. I wonder how much of that Siri will chew up?
I recall over a decade ago when Bell and Rogers first entertained the idea of caps. They offered only one service (no tiers) and they were proposing a 20 GB cap! Of course, those of us that could see beyond our stubby frost bitten noses new this would be absolutely unmanageable in the near future but the fanbois, and yes, even slimy ISPs have those, exclaimed, "20 GBs! OMG! Who would ever need that much? Only filthy music pirates and porn downloaders!"