Goals & Jono Bacon
The funding goal was way too low. Even if they would have hit their target they'd likely be out of cash before they fulfilled the initial orders. Manufacturing and delivering a physical product and not losing your ass in the process is a tough nut to crack, even for those who do it as their primary business.
Maybe they had some leeway because the SMT gods always need fresh virgin sacrifices, but I doubt the discounts would have been deep enough to pull it off (without delivering a great big turd).
Also, someone at El Reg should ping Mr. Jono Bacon and remind him The Register has had good coverage of this project from the start. In my own experience when I forward an El Reg story to someone I'm much more likely to get feedback from it as opposed to those other outlets that were named. People think I'm sending them something worth reading, and not just rejiggered press releases, and that's usually the case. Just sayin...