Re: Headline should have read:
Blackberry also created, possibly, the first corporate tech accessory that non-business people wanted. Even younger kids understood (thought?) that a Blackberry meant business and having a Blackberry meant you were a take care of business type of person.
That transition into the mainstream also hurt RIM. Business people lost their status symbol the minute kids started getting Blackberrys as their first phone. RIM even played into this by offering colored cases and cutesy colored light up trackballs. Business types couldn't be using the same tech as their kids and Apple's high priced, well packaged image was extremely attractive.
Catering to the mass market is extremely risky for all but the biggest and most robust companies. Woolworth, Montgomery Ward, Tesco, Sears, Target and Wal-Mart have continuously put their own suppliers out of business since the beginning of 'low, low prices'. Best to not even get into those markets unless you've got a massively diversified business (like a Samsung). If you're riding a single trick pony those markets will carve your pony into little pieces and sell it to IKEA in a heartbeat.