I remember logging in one day that May and seeing the first I LOVE YOU message come in - from the engineering VP I reported to. I thought: "Cute, but seriously out of character for him. Then all the other engineering VPs and senior VPs, then the VPs and senior VPs of sales and support, etc. After the 30th email I decided it was getting a bit creepy (didn't open the attachments). It got into the lab test and research systems and kept breaking out because people refused to install updated malware protection despite my explaining to IT and Senior management what should be done.
Until the CEO got a flood of I LOVE YOU messages and sent out a response so scorching people got radiation burns. It was very amusing watching the subsequent scramble to protect all the Windows PCs and servers.