
Small correction
The site they were planning was not labourlist - which has been running for a while already and by all accounts follows the Labour Party line so closely it's dead boring - but rather another site called redrag, which is registered to an Ollie Cromwell.
Apparently RedRag was going to be the mouthpiece for the lies and rumour that Draper and McBride dreamt up.
Thanks Guido, you made my Easter weekend quite enjoyable watching this develop, and quite a masterclass in timing and strategy. I expect the business schools will pick this up and we'll see it in case studies in future...