Once you get to a certain age
I used to love fixing my old Alfa Romeo when I was 18, messing with twin carbs,, adding an Ansa exhaust alloy wheels. Getting it to go faster, making it louder.....
Then one day I wanted more comfort, a quieter car, got fed up with oil dripping on my drive, getting rid of rust....
I just wanted something that was quick, quiet, worked and was so reliable that I just needed it serviced once in a while.
That is the target market for the iPhone, it's for the 'been there done that and had a wild time, got a,career, a new car, a house, now I've got kids I want things to work and be frustration free' market.
I visited London last week, after a 20 year break and reminded myself why I left. Once you get to a certain age....... I don't need that kind od S*** any more.