Concerns
1. You can still call it El Reg. We still do internally and publicly. Myself and TR's senior editorial staff have been at The Reg or with our publisher for ten or more years. It's not like we've forgotten the past.
2. We're constantly experimenting with headlines to find the right balance between being unique and amusing and not off-putting for new folks. Sometimes titles go too obscure, sometimes they go too dry. We've got a sub-headline right now on the front page stating "You can kiss my Californian ass, says ad giant" and a headline "Why are PC webcams crap?" and boffins and so on... there's no corporate watering down. We're just trying to make our humor and our take on the IT world a bit more accessible for everyone.
If any part of it reads like a sales seminar, shoot me. That's not the intention, and not what we want to do. We want to make stuff that's informed, accurate, and independent.
3. I'm British. I live in the US after living in the UK. I know Blighty's going through some weird shit right now, and how we're perceived globally is perhaps not quite optimal. But TR switching to US spelling isn't part of that, and your thoughts about the UK being "quaintsy" is something you need to figure out for yourself. TR changing to American spelling isn't commentary on the UK.
It's that the internet sees US spelling and thinks "international or American" and sees UK spelling and thinks "England". Which can be a bit frustrating when we're writing about non-UK things a lot.
4. One day it would be great to translate TR into other languages. An English version is obviously going to be available and prime.
Above all, we're just being honest and open. We could have just not said a thing.
C.