Re: Wrong argument
That is not how the EU single market works. A company in one EU/EEA country can sell into any other with the profits taxed in the home (normally Ireland or Luxembourg) country.
What the article fails to point out is that the UK can stop this after Brexit when no longer part of the Single Market - should that be what it chooses. Make any country trading in UK have a UK subsidiary where appropriate taxes are paid.
What France is attempting smacks of double taxation - I am surprised the EU has allowed it.
There will still, of course, be all the other fiddles they get up to - like licencing image rights at an inflated price.