I agree with you, Antivirus outfits must be the seediest part of the software industry.
Aside from this, what's all this continuous BS about security?
I think corporate media is trying to convince us of this hardware security, which will only serve for OTHERS to have more control over what YOU do on YOUR computer.
The SO CALLED CHIP LEVEL SECURITY is nothing but a scam:
It starts with extra difficulty booting alternate operating systems and it ends with NSA trapdoors allowing them right from hardware to turn on your webcam, your microphone and dust off your hard drive whenever they feel like it.