Hilton Honours also affected, but apparently it's no big deal ....
Got an email from Hiltion HHonours at 8:45pm last night notifying me of the data breach - but apparently it doesn't matter as "The company was advised by Epsilon that the files accessed did not include any customer financial information, and Epsilon has stressed that the only information accessed was names and e-mail addresses. The most likely impact, if any, would be receipt of unwanted e-mails." ... well that's alright then, oh wait, no it's not!