What would you buy?
If you had a choice of windows laptop or a Mac, most people would buy the windows laptop.
Why? - Choice and flexibility that windows has. Not that the MAC is bad, its very good technology but its a 'lock in' strategy by Apple.
Iphones and ipads are the same lock in strategy but covered up by being revolutionary and first to market. Coupled with perfect use of free news media to boost hype and desireability.
ipads, iphones and mac's are brilliant and have their place and if you live on a the Apple Island, then you will have a good life. If you live with the rest of the world in freedom of choice, then windows and android is the platform of choice.