Re: The advantages of a reboot - NOT
AAPL stocks dead flat? They have doubled this year. Doubled from $350 to $700.
Nokias 'hard reboot' was flirting with the end of the company. For Nokia to get a hold in the market is almost impossible, because once Apple had set the standard for ALL future smartphones in 2007, there was never going to be any more new ideas. Not for a very long time.
We are now in a mature Smartphone market, and the leaders will stay in the lead. NFC and wireless charging and a higher spec camera will not shake the world at all.
In fact, as wireless chargers use up to 30% more electricity for the same effect, I expect them to die out on the wings of a Greenpeace attack...
Now its down to smaller smartphones for less money to get all the people who cant afford one in on the game.
Dont bet against Apple - that would be foolish.