We have smart meters here in NZ. At first I saw no real benefit - a week after the event my electricity supplier would send me a detailed histogram noting the exact time I used the max consumption. Completely useless info for me at that stage. But recently I switched to a new supplier, Flick. Instead of charging a flat retail rate per kWH, they charge consumers the wholesale spot rate + a levy of 3 kiwi cents kWH (pre Brexit that would be about 1p).
An app on your phone lets you check current spot prices and CO2 in realtime. I've only been with them a couple of months but there are obvious patterns to how the prices move in general. With no real effort and no drop in total use we are saving an average of 18% per month on our electricity. It is also giving me a better handle on CO2 emissions. It is easy to avoid using power at times when there are unusually higher emissions (close to 85% of power here is from hydro, geothermal and wind, so you can easily dodge higher fossil fuel generation).
The greatest extent of my effort has been thinking things like I might hold off starting washing machine 30 mins because it is 6pm on a weeknight (when prices are high) or setting the timer to run at 7am on a Sunday (the cheapest time I've seen it). It's easy to envisage a future where some appliances like fridges and water heaters do this automatically, and you have a smallish battery pack to automatically shift load from human operators. You'd get the savings with zero effort. As a consumer and techie I'd consider that useful smarts.