Re: This is why it will fail to get mainstream adoption
>> That money would be better spent doing nice players for Samsung, LG and probably Sony and Panasonic along with business deals for long term high profile placement.
Except that TV makers drop support pretty quickly - there's a thread about this on Digital Spy right now, some big brand TV sets have been denied the iTV Player despite being a maximum 12 months old.
YouView will support devices until they cannot be supported without holding up improvements , not because maker X wants to lift another £1k from your bank.
>> That is where the numbers are going to be as the natural TV replacement cycle roles along
Ofcom reports that Smart TVs are less then 5% of the market and of these around 1/3 have never been connected to the internet. IF they're ever dominant it won't be for a long time.
>> Will the New Media (or equivalent) departments at ITV and C4 get multi-million pound pots of money to spend on advertising (even on their own channels)? I really doubt it.
They don't need millions. They already display ads for their catch-up services, it costs next to nothing for Channel 4 to redub the 4oD ad to include the line
'you can watch again or catch-up on Channel 4 shows on your big screen TV via YouView'
(except they'd word it better ;) )
>> I also don't think that there is anything next-gen about Youview it is very much current-gen along with Virgin Tivo and SkyHD (launched in 2006) although it may be better than both I don't see any generational shift. Although this does indicate how far behind BT still are (as they haven't launched their Youview offer yet).
I have a review YouView box in front of me. I used TiVo as paying customer and it was shite. YV works like the TiVo should have but still doesn't.
Once the third party content providers some on board it'll be a free marketplace - good for consumers - something TiVo and Sky+ can never be without taking cash away from the box providers.
And unlike TiVo, YouView will be available to everyone. VM can operate where they've laid down cable so 50% of the nation is closed to them.
>> BT have spent hundreds and hundreds of millions almost giving away BT Vision and I think that they don't have much more than 500K users
They have closer to 750k users....
>> Its hard to imagine them getting much back from their investment^W reckless splurge on football unless they offer something on other platforms
BT will offer the football matches but not the extra content - they've already said this. Expect exclusive post match interviews via a red button or app. This will help drive take-up as will finally offering HD.
>> Again I think that the need to make a real cash choice between boosting their platform or avoiding making obscene losses is going to lead the exclusive offer to be fairly weak.
They're using TV content to keep broadband and phone customers. The content is just an infrastructure cost like upgrading exchanges to Infinity.
>> Sky's pitch is very much content,
Indeed but that pitch has signed up as many people as it will using their current business model, hence why they've launcehd NOW TV and are going to be on YouView.
>> Youview's pitch is user experience and ease of use (I think) so actually being able to demo it is rather important but even having someone there who can explain the product is quite an achievement.
Agree. And on those front IMO it performs very well. But people need to see it.
>> Have you ever mystery shopped TV products in Currys or Comet? When I tried asking questions about Connected TVs a couple of years ago only about 1 of the 5 I tried did a good job.
Surprised it was that high.