Re: If their application process is anything to go by ...
The point of Linkedin? Simples ... Any applicant who references them, in any way, is not hired. I've actually had paper resumes/c.v.s cross my desk that included the phrase "See my Linkedin profile" with link. This is a relatively new addition to my filters for special filing in the shredder.
Other filters include bad spelling and grammar, incorrect CAPS and punctuation, h4x0r 5p34K, .txt shorthand, use of colo(u)red ink, ransom-note fonts, including pictures, logos & monograms, .DOC files attached to email, poor layout, and pretty much anything else that distracts from the facts.
Free hint: If you value your resume/c.v., have it proofread by several people who aren't brown nosers before you actually use it. I may be critical, but even I know that I can't proof my own work!