
Form Factor + Price
I suspect I part of the decision was the available physical form factors from fusion IO. The smallest offerings right now are mezzanine cards for HP, Dell and Cisco blades (example: http://hp.fusionio.com/products/hp-io-accelerator-gen8/) . These are similar in size to the GPU cards in the pro machine from AMD, and there just wasn't the space to fit another similar device in the chassis. Fusion IO make use of an FPGA as their flash device controller, which is great in some ways, but does restrict the minimum size their devices can be. If you look at the size of the PCIe SSD they went with, its obviously an ASIC solution.
Finally there is the cost - fusionIO may be very capable, but it isn't cheap. The base cost per GB may have been just too high to include in a "mainstream" product. Why provide a rolls royce when a toyota will do?