Interesting, and tacky
I think this whole thing is very curious.
1. A hardware company trying to create a customer/hardware/software alliance. What are they afraid of? Sparc? Cmos? AMD? There is ALWAYS a self-serving reason for these types of things and with Intel operating in a paranoid fashion, what is their real motivation? Time will tell.
2. Hand written picket signs and 2 pork bun containers? That was actually someones "idea" ! THAT was pathetic and no amount of spin makes it othwerwise. It also shows this was done in haste. Why move so quickly you look like amateurish fools on the street. There was no characteristic Intel polish in that street scene and my guess is that upstairs it was a little questionable too.
3. The website is kind of nice and you can see the call for standards, but there is not much there, there. I'm sure it will be more populated over time, but again, a weak effort for Intel.
So, my guess is the number crunchers recently figured out that a wholesale move to mobile and cheaper desktop chips will kill a whole bunch of desktop revenue. So, they need to somehow make Intel server chips the standard for cloud computing to offset that revenue loss. It went something like this, " Holy SH%T ! We need to do something right NOW to try and lock in the whole cloud revenue thing before AMD, Oracle or IBM cut down our share !!!! " " I know, let's make an Alliance and declare us the standard hardware for the cloud. That'll do it. We can get a few employees to wear blue t shirts and carry small hand written picket signs and we'll give out pork buns on the street." .... Brilliant ...