Noisey adverts mean lost audiance
Noisy adverts may seem like a good way to get the audiances attention but what typically happens in many households is that the mute button is hit when the adverts/sponsorship/broadcasters logo apears and sound is resumed when the TV programme returns to the screen.
Advertisers and programme sponsors alike have missed out on huge audiances for the past few years as viewers such as myself avoid the noisy extra bass levels by hitting the mute rather than annoy neighbours, for example I know a car company has driven a car all over the globe in the breaks that surround the programme 24 on Sky but I know not why or for that matter who the manufacturer is.
The issue for advertisers is with so many viewers like myself now automatically muting the TV for ad breaks how do they regain our trust and our attention?