The ASA's response
I did complain about a similar advert from BT in March.
That ASA response in full:
"YOUR COMPLAINT ABOUT BT
Thank you for your complaint about the above advertiser. I note from your comments that you believe that the advert is misleading as it offers free internet access and the small print states that it is only 20mb per month.
On this occasion we will be unable to investigate your complaint any further. We consider that the small print makes clear exactly how much free internet is available to customers on a monthly basis. You mention in your complaint that you feel this is a very small amount, however this aspect of your complaint would not be a matter for the ASA. You may wish to contact BT directly to voice your concerns about this"
So what do the ASA do all day. 'Truth in Advertising' is supposed to be their thing, not truth buried in 6 point type
Biting the hand that feeds IT
