What's the alternative to ads?
Yes, adverts are annoying because they are not the main reason most people listen to the radio (or consume any kind of media really). But few people want to pay subscriptions for stuff, so how should radio, TV, websites, etc. be funded? Levies on receiving equipment are not popular, and any central authority collecting payments and distributing it to broadcasters would inevitably be accused of unfair bias.
My opinion is that anyone can choose to offer a service with conditions attached, and if you don't like the conditions you just don't use the service. So commercial radio broadcasts adverts as well as regular content, and if you want to listen to it then you get ads, that's the deal. If you want to have a TV in the UK, you pay your licence fee, that's another deal. (It's the same with music - if someone owns copyright on an artwork and stipulates that you can get a copy of it in exchange for a certain fee then that's their right, no matter how annoying it may be or how tempting it may be to copy it without paying.)
Anyway, given that ads are not going to go away, surely the best thing is for each advert to bring in as much revenue as possible, so there will be a need for fewer of them. Making ads more relevant to consumers is one way to achieve that.
Targeting feels creepy but it needn't automatically be sinister, and it can have benefits for both sides. As a slightly geeky male I'd be happy to see more ads for gadgets and tech instead of makeup and hair-care products or kids toys, for example.
I feel some down-votes coming my way...