>> but you have to take into account the purpose of the legislation
Oh, puh-lease! Think of the children. We only did it to protect you. It's in your own best interests. The EU knows best. Along with patriotism, the restrictions for the greater good, are the last refuge of a tyrant. What I'm seeing here is tyranny writ large. Why should a US corp have to jump through hoops to satisfy the megalomaniac leanings of whoever it is who drafts and passes these EU laws?
I was getting on pretty well with my ad-blockers thank you very much. If a site required them to be disabled to enable me to view its content then I could make my own decision as to whether that was a trade I was prepared to make. If a site required registration, again, I could decide for myself.
Now, I have no choice. Except being of a technical bent I could always subvert the ban. But why should I have to?