Apple appear to be changing their pricing strategy
I suspect that the poster who commented on "what the market will bear" is correct, but did not look at Apples broader strategy.
Apple are arguably better at pricing than they are at technology. Now they have cleaned up on the top end of the market they are making sure that the entry level products tie users into the "Apple Ecosystem". With Apple getting a lot of profit growth from "services" tied to products, there is a subtle change to encourage early/young adopters to choose Apple products.
Points to consider
1) There is a strong suggestion the "new" iPad is a reaction to the success of Google's Chrome Books in the education market. Traditionally Apple dominated that market and used it to "educate" kids to start with Apple products and then stay with them as adults. Educational buyers are very price sensitive so this looks like a new version of the eMac.
2) Apple watches now start much cheaper than their competitors. The likely result is that Apple will own this specialised market as competitors drop out.
3) Apple's phone range also shows that they are looking at "entry level" products - with the belief that this is for new markets like India.
I use Apple products a lot, but am very well aware that "caveat emptor" applies when choosing one of their products - which is why I am wondering what to buy to replace my iPhone4!