Yeah Right
Essentially Ubisoft have screwed their own sales by their inability to realize their DRM policy and bad recent games are the problem, not rampant piracy.
Their PC platform sales have dropped by 90% in the last couple of years (Source: PC Gamer) , inconveniently in the same time period they introduced always on DRM, long outages when people couldn't play games due to DRM server administration etc.
Rather than admit , yeah, hugely restrictive DRM was a mistake and doesn't make people buy more games, they have instead gone "Well, clearly no-one buys any games any more, thats why our sales dropped 90%, so we are going to give stuff away for free instead and hope to addict people to micropayments like some kind of drug dealers"
I pay for all of my games (mostly via steam) , but I haven't bought an Ubisoft game (apart from really old ones) for a while due to the dual facts that:
1) They didnt look any good
2) Always on DRM puts me off. Steam has an offline mode that works fine.