It's easy to mock if you still don't grasp Apple
Most people commentating on here still don't grasp Apple (I braced for the replies for this "they sell shiny trinkets" etc. etc. etc.)
You think the company is like a giant scam, conning the customer. Built on foundations of hype and marketing with no real technical competence underneath.
A lot of highly, skilled, technically minded people have no time or interest in UI, HCI and good design and find the whole area a bit wooly. And that is fine - no one has a problem with that.
Where I have a problems is when it is dismissed as not important. Just because you don't think the things Apple values (i.e. usability and design) are unimportant, it doesn't mean that (many) other people don't fund them important or of value.
There was a picture the late Steve Jobs used use: it was of a signpost with two directions labelled: one arrow pointed to “Technology”, the other to “Liberal Arts”. He said Apple stood at the intersection of these two worlds. And I think that is a more accurate way to think of Apple, rather than aforementioned purveyor shiny toys.
If other companies poured in the same laser like focus and attention to detail to their products, then maybe, just maybe Apple wouldn't be making it look so easy to make money.
Now I don't know why I bothered with that. I know I'll wake up tomorrow to find a big red thumbs down and the number "52" (or higher).