Nothing new
Nothing new in large companies slapping their branding on existing ideas and technology and hiding the real credits in the virtual basement, whether "bought-in" or open sourced.
Nothing new in partial openness of certain licences being exploited or - to lessen confusion for those who's grasp of language is limited to a single reactionary connotation of the word - used legitimately according to the licence.
Nothing new in this idea either though (surprised no-one noted this), there have been browser plugins and browsers with this functionality built-in for years. OK so it isn't a "magic button" but I have been using very effective ad blocking and 3rd party image and script blocking for years on Konqueror and more recently on Firefox.
Biting the hand that feeds IT
