I do DC design, audit & troubleshooting for Dell across EMEA. We regularly get asked to convert Watts or KiloWatts to BTu and not just UK customers either. Tons of cooling is still used occasionally in the US but not by us.
Generally for cooling it is Kilowatts, although Temps are quoted in Deg F & Deg C. Airflow is interesting I see Cubic Feet per Minute, Cubic Metres per Hour, Litres per second & other variations on a them.
Luckily I'm old enough to have been taught Imperial & the variations on Metric so can normally sort it out enough to get an answer for the customer.
I always quote Murphy's Law. Units will always be expressed in the least usable form. For example "speed will be expressed as Furlongs per fortnight!"