why a bespoke app per title
Why do the papers and mags insist on rolling out their own applications? Branding would be a plausible reason, were it not for them ruining their brand by offering useability nightmare apps which invariably crash when you least expect it.
Leave the app and UI concerns to an expert and just sell them the content... Hang on that sounds a lot like pressdisplay - Newspapers, but electronically delivered:
pressdisplay.com
Biting the hand that feeds IT
