I was actually interested in the idea of searching for a new browser. I run Chrome, Firefox and IE on my laptop, and have whatever the shitty Nokia basic thing is on Symbian and Opera Mobile.
So I did a search on the first google place I stumbled upon in each one (address bar for chrome, search area for Firefox, www.google.com for IE, www.google.com for Symbian Browser, and search area for Opera Mini). The search term was "browser" and I am listing the top results in each case as they appear on the browser
Chrome : Wikipedia - Wikipedia (+ "more at Wikipedia") - Firefox - Opera - Chrome - Safari - Safari - Flock - "Browser statistics" from w3schools - "What is browser? (sic)" from webopedia
Firefox : Wikipedia - Definition of the word "Browser" - Firefox - Google Image results - Chrome - Avant Browser - Crazy Browser - Zac Browser - Opera - Fox Splitter (Firefox addon) - chromium browser forum
IE : Wikipedia - Wikipedia (+ "more at Wikipedia") - Firefox - Google Image results - Opera - Chrome - Chrome - AOL Search - Definition of the word "Browser" - Avant Browser - "What is browser? (sic)" from webopedia
Symbian : Wikipedia - Definition of the word "Browser" - Firefox - Google Image results - Chrome - Avant Browser - Crazy Browser - Zac Browser - Opera - Fox Splitter (Firefox addon) - chromium browser forum
Opera Mobile : Wikipedia - Wikipedia - Chrome - Firefox - Netscape Archive - Check Browser Compatibility, Cross Platform Browser Test (at browsershots.org) - Safari - "web browsers" from answers.com - UserAgentString.com List of Browser User Agent Strings - "What is browser? (sic)" from webopedia
So yes, Chrome does appear quite well, but is far from the first result, and generally appears behind Firefox. IE's absence is notable, whilst Opera and Safari appear perhaps a touch less or lower than expected, especially given Flock, Avast, Crazy and Netscape appear in the "top ten". However, I find it kind of hard to say that Google are "cheating" and promoting Chrome unfairly. If they were, why not put Chrome first, or at the very least above other browsers? Chrome has been gaining speed quickly over the past few months, but if searches for "browser" were the determining factor in this growth, why hasn't Firefox grown faster, and why are both Opera and Safari not seeing even vaguely similar growths despite being on the market for much longer?
There certainly is a part of truth in the idea that by giving their own services special looks and not their competition (Maps from maps.google.com are much more "inviting" than a link that says "Maps by mapquest"), but they -do- offer choice as to which one the user chooses. Windows still bundles IE, but has a splashscreen in europe that offers people "choice". Google integrate their other services' responses into their search feed, but don't automatically direct people to them (unless they specifically choose "I'm feeling lucky"). Is this enough? I think so.