its common sense.
ex Google here. What he's talking about is a called a Readability Review, everyone has to do it, it shows that you are aware of the org coding standards. Stuff checked in has to pass review, and passing your RR lets you get commit rights.
Common sense, any software house with a large number of developers have something similar.
Just because you invented the language doesnt mean you know the org coding standards.
Also, the Gawker article is a non-article anyway, he was asked a question, he doesnt commit code, so he doesnt need to do the RR anyway.
Biting the hand that feeds IT
