Re: Meanwhile, on page two of the news...
"Nothing is done to quell the favorable comments of companies that lie, cheat, steal and act like a bunch of arseholes. Especially not investigate whether or not said reviewers had received any kickbacks for making such comments."
Although, it is now a criminal offence in the UK "for traders who falsely represent themselves as a consumer or engage in misleading marketing". Up to £5000 fine and/or 2 years in prison - could polarise the thinking of someone considering doing this. Admittedly, there are that many resources available for detection but if you have any evidence, I am sure your local Trading Standards office would be happy to take a look.