Look after your own privacy.
Don't depend on regulators. Look after your own privacy.
Use:
Scroogle
http://www.scroogle.org/
to access Google search without leaving a trail.
For frequent use, it can be added to the search bar in IE:
http://www.microsoft.com/windows/ie/searchguide/en-uk/default.mspx?dcsref=http://runonce.msn.com/runonce2.aspx
and Firefox:
http://mycroft.mozdev.org/download.html?name=scroogle&sherlock=yes&submitform=Search
If Google's practices irritate you, add 127.0.0.1 pagead2.googlesyndication.com to the hosts file and never see another Google add. For more information see:
Removing Google Ads Using the Windows Hosts File
http://www.techsupportalert.com/adsense_windows_hosts_file.htm
Finally, if you want to surf anonymously, use the free Tor network. Preconfigured browsers for this network include Torpark (based on Firefox) available at:
http://www.torrify.com/
and OperaTor (based on Opera) available at:
http://letwist.net/operator
I hope that this is useful for the paranoid.