Apple has a secret savior in most of the world, wherever computer illiteracy can or will be identified as a disability, as iProducts are usable by many who are simply unable to master real information technology.
The big news in this "major announcement" wasn't that the only extraterrestrial lifeform we know of originated right here on earth, but that NASA now stands for National Aquatic and Sludge Administration.
He illustrated the importance of logo consistency by violating the rule and being corrected by an Apple guy, who was thus unwittingly thrust into the position of evangelizing for the principle. And the rest is history.
Xerox's chief claim to fame today is that they developed all the great ideas that Apple dumbed down and popularized (so that Microsoft could make them marketable).