Re: Genuine question
Absolutely. ARM is the Have It Your Way (tm) chip designer. You can licence entire SoC designs, or licence the ISA and build it in to your designs. Or licence anything else you like about ARM for that matter. You can then go to any chip-baker you like to build them for you be that TSMC, Global Foundries or Warburtons.
With Intel it's all or nothing, you can't licence x86, you buy entire CPUs from them or nothing at all. This inflexibility will be their undoing, not to mention their ludicrous pricing and addiction to 60%+ margins.
A number of people are pointing towards Intel's future designs with their potential to best ARM on performance and equal them with power consumption but it doesn't matter how good they are. Intel are late to the party, and in the the rapidly declining PC market it's hard to see how they can supply chips for $10 and still maintain their position as as a industry bellwether.