What can you trust..
"You’ll never know if a day’s worth of subtle manipulations embedded within every digital interaction hadn’t planted that desire for that bottle of wine."
This really is the point. 'Surveillance' suggests a passive system collecting data on us - but its already way beyond that: we're not just being surveilled, we are being manipulated, having our moods and desires 'nudged' and ultimately we're being controlled. This has always happened in 'meat-space' of course, but its the targeted, intelligent and personalised nature of the new technologies the manipulated so much more powerful.