Benefits of being old
Some of us are old enough to remember board wargaming company SPI - dominant in its field for over a decade - having a cashflow issue* in the 1980s.
They got a loan from TSR, original publishers of Dungeons and Dragons, secured on SPI's assets. Some months later, TSR called in the loan, and SPI couldn't pay. TSR ended up with the physical assets and brands but lost huge amounts of goodwill when they refused to honour the lifetime subscriptions to SPI magazines like Strategy & Tactics.
That those subscribers also bought a large number of other SPI games escaped them, and the sector has never really recovered.
* Just how they managed that was fascinating. Thanks to a feedback system, they knew just how well games would sell to their existing customers *before* starting to design them. But they decided on their own that, amongst other things, that the US public wanted a role-playing game on the Dallas TV show. No, they didn't.