Genie already out of the bottle
I applaud them for trying, but..
Here, Adobe, buy my huge library of labeled clips that definitely are my own copyright and definitely weren't generated by your competitors' products using plagiarized material
Also, they would have to pay an unfathomable fortune to get anywhere even approaching on a log-scale the amount of data that Microsoft, Google, Amazon, Meta, TikTok et al have already stolen been granted an unconditional license to use by their data-cows platform-users
Maybe this is being built on top of a foundation model from someone else, which would make more sense, but would not quite be the same moral high-ground PR position that they are hoping for