
Horses for courses
To test the practicality of the new BMW M3 I drove it across my local swimming baths. The journey from one side to the other was slowed somewhat by the need to repeatedly crane the vehicle out of the water and dry it out. The crane hire and the cost of first removing then replacing the roof of the swimming baths added £250,000 to the journey costs. I could easily swim across the width of the bath in a fraction of the time it took in the BMW and for a much lower cost proving once and for all that BMW M3 is not a practical vehicle.
Just for the hard of thinking: a hell of a lot of people commute by car and have a drive/garage. A product doesn't have to fulfil all needs of all people to be useful and a niche market is still a market.