Re: Not a zero sum game...
a £100m launch cost is less than the $400m satellite.
That's the real game changer. A satellite is only $400M because the launch is so expensive and is planned so far in advance that you can't afford for it to fail.
If the launch is $10M then you can skip $200M of testing and $200M of space qualified procedures and launch a bunch of $20M satellites every month.
This is what a whole set of Earth imaging startups are doing. Launch 20x $10M satellites instead of a single $500M platform and get round the clock coverage and not care if 10% fail every year