Re: This is where his Lordship holds his balls and dances
That doesn't seem that unreasonable.
If you are a Coca-cola or Nike, then paying a few $ to have access to billions of eyeballs - and getting a real account manager to call to get things fixed still sounds like a good deal vs buying superbowl advertising
If you called NBC and said you want to run an ad for all their viewers and they suggested charging you only $8/month you would bite their hand off.