Social Media incompetence...
At a previous job, I was forced to take on the role of Social Media Manager. I was supposed to write a German post for Xing, an English post for LinkedIn and one in both languages for Facebook every single day... I tried to point out to the CEO that over posting isn't considered good practice, I also tried to tell him that the different platforms need different approaches, but he wasn't having any of it.
So we started our campaign. The first day or so went smoothly, although I had to submit the posts to approval to the CEO and he was never happy with the wording and re-wrote most of the short, witty posts into long meandering nonsense, it was also hard to find enough topics to write about as well, I tried to say we should put in things about the IT industry in general, but there was an iPhone zero-day, so I wrote a warning that Apple had patched the zero-day and users should update their phones. Vetoed, I can't bad-mouth other companies. Our own stuff? I couldn't mention our staff (GDPR), I couldn't mention our customers (he wouldn't let me get clearance to use their names), most of our products were taboo as well, we wrote software for the slaughter and meat-processing industry and he didn't want a PETA shitstorm attached to our posts...
Anyway, I usually found something to write about. But after a couple of days, the posts weren't appearing! I was called into the CEO's office and he tried to wipe the floor with me, the posts weren't appearing, I wasn't doing my job! I quickly went to his computer and navigated to the relevant Facebook, LinkedIn and Xing pages and there were the posts.
Well, I must be incompetent, because they weren't appearing in his feed! I tried to explain about their ranking systems and how they used his interests and browsing history to work out what was of interest to him, and that although he was CEO of the company, Facebook & Co. didn't know that and, based on him browsing his favourite football and basketball teams all day long, they had decided that his company wasn't of interest to him!
That didn't work, I had to find a way to change the Facebook ranking system, so that the company posts popped to the top of his feed every day! ARRGH! I quit left shortly thereafter and I'm much happier now.