Not installation OR integration services
What I was trying to get to with the services angle, and perhaps didn't do a great job of, is the idea that Oracle would move upmarket with more business oriented services. By this, I'm talking about advising the business side of the organization about how to wring more money out of their customers by database/app enabled cross selling, for example. As a vendor, when you can get into the heads of business side management, the deals get bigger, approvals come easier, and margins are higher than when you engage by simply responding to RFP's.
On the hardware side, IBM plays this game with very well with their PWC guys and other business consultants. In retail, for example, they do a lot of basic research into consumer behavior and use the data as conversation starters with customers. This conversation can then be extended to 'how can you, Mr. Customer, take advantage of this trend/condition/frustration?'.
From there it moves into a formal consulting engagement which identifies problems and, hopefully, puts a credible dollar figure on the value of the proposed solution. The hardware/software/integration spending is just part of the larger project and often isn't negotiated as fiercely as a straight IT procurement. If there is some negotiation, the vendor can discount whatever part of the deal is bothering the customer, while making up the margin on other parts.
I think that these types of services are going to become more important over time as competition increases and the margins on deals become even skinnier. IBM has the most strength in this area, HP is adding their own capabilities through their purchase of EDS (and eventual morphing it into different areas), and I think Dell's Perot buy was in large part to get the capability to do these types of deals. Oracle has a lot of vertical industry expertise, which will serve them well here, and I would expect them to exploit it.
And, um, yeah, we listened to the meeting and we don't typically flip coins on this stuff. We have a massive array of Magic 8 Balls that we use to form the basis of our research.