There's always two sides - the vendor's view and the full facts
As usual, a vendor with a product or service to sell will only tell you the supposed benefits. It's up to you to find out the downside. A bit unbalanced, really.
http://blog.exodusintel.com/2012/11/25/what-does-a-flightless-bird-and-scada-software-have-in-common/
Sometimes companies buying things is like watching children at play - they've no idea, they're just attracted to the twinkling lights.