They keep claiming a 10 point reduction every year - it's ever going to happen!
The current “study” opening summary is in essence no different to the last 7 or 8 annual surveys they have published, it’s almost a word for word a cut and paste year after year. see http://www.pcprofile.com/How_is_the_BSA_Going_To_Achieve_a_10_point_reduction_in_Piracy_Rates.pdf and http://www.pcprofile.com/Its_Time_for_a_Change_to_the_Game_Plan.htm
The best they can come up with is education and enforcement, both of which are faiing to make any dent in the global numbers.