Success story?
"We have seen an almost 80% success rate in effecting change from the 53 organisations we wrote to last year"
One a week contacted, with one fifth failing to co-operate. Well done, seeing that almost every commercial web site (pretty much regardless of scale) abuses user privacy, not only specifically by cookies but by scripted snooping tools that are typically not affected by "cookie banner" choices.
What's needed is a statutory opt in policy. It's really disappointing that this hasn't yet registered, despite Ofcom establishing in 2019 that "[...] only 15% of respondents were happy for online companies to collect and use their data to show more relevant adverts or information. Further, research conducted by Ofcom, the ICO and Which? all showed that the more consumers understood about how targeted advertising works, the more concerned they became about it, and began to feel less in control of their data and that, in addition, consumers can become less willing to receive personalised advertising" *
I suspect there are too many powerful vested interests for statutory opt in to be implemented. However it remains to be seen whether the targeted advert bubble will burst at some point. There are numerous studies indicating that user profile-based targeting doesn't really work for either web users or sellers, the primary beneficiaries being the brokers. It's with luck a just a matter of time before this becomes sufficiently known to drive reversion to page content oriented advertising (which does work and avoids the 'need' for user profiling).
* Competition & Markets Authority Online platforms and digital advertising Market study interim report 2019
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