Apple more like Prada
Apple have always made things that were considered beautiful and exclusive. Owning Apple was making a personal statement. They have never really gone for market dominance (lock-in, aside). Part of the "look" was the flagship store with one product per 3 square metres in the fashion quarter with the other statement brands. It has never been about technology and getting things serviced.
The clue is in the film "The Devil Wears Prada" when the vaguely techie newbie is delivering something to a client and has to be told why taking a taxi was "part of the brand" as although slower and vastly more expensive than using the subway, delivering by taxi was part of the customer experience.
It's bonkers money if you can pull it off but it is a complicated business. Microsoft has tried several times to get some of that but failed.
FWIW I use Linux on any old hardware