Re: Erm
Actually the reasonable fee specifically mentions not more than the cost to purchase
http://www.gnu.org/licenses/gpl-faq.html#DoesTheGPLAllowDownloadFee
"Yes. You can charge any fee you wish for distributing a copy of the program. If you distribute binaries by download, you must provide “equivalent access” to download the source—therefore, the fee to download source may not be greater than the fee to download the binary."